Gettin’ Hitched? Jordan Jack is the Warby Parker of Men’s Wedding Rings


Thirteen years ago, Jordan Yoder was fresh out of school and just getting started in the jewelry business. After some time working for a large wholesale jewelry manufacturer, he was inspired to start his own custom design business. As he was creating his own engagement rings and wedding bands, he noticed how much stress and how little selection was involved in the process for customers shopping for the perfect jewelry for their big day. “I always loved the branding and marketing side of the business,” Yoder says, “But it was a real challenge to create a jewelry brand for retailers because they all wanted their own white label goods. There was a major pain point in the industry, an industry that hasn’t seen a lot of change over the years.” That’s when he decided to create Jordan Jack, a new startup that takes the Home Try On model of successful companies like Warby Parker and applies it to the oft-fraught wedding ring buying process.

“We wanted to make the process simple, fun, and stress-free. A couple’s engagement time should be about spending time with your loved one and really enjoying selecting the style of band that fits you best,” Yoder explains. Jordan Jack aims to replace stale, limited, frustrating traditional wedding band shopping with a pressure-free experience that allows men the time and space they need to select a ring they’ll be truly happy to have on their finger for the rest of their lives. “People are busy today and planning a wedding is stressful enough, so we wanted to create a solution where at least one thing was easier in the process.”

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The Manual Article by LeeAnn Whittemore

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